Absolut and Night Club Mother Join Forces to Announce the Ultimate Pride Party

Absolut announce their first-ever Pride party in association with Mother. Pride Absolut X will take place at the Button Factory on Friday 23rd of June, from 11:00 PM to 3:00 AM.  Absolut and Mother aim to create a safe, inclusive, and immersive experience with Absolut Made to Mix cocktails and premium serves, cutting edge creative clubbing technology and non-stop bangers from Mother DJs. The party will be the perfect place to kick off your Pride celebrations as it pushes the boundaries of Irish clubbing, something Absolut continues to advocate.

The Mother Pride Absolut X lineup will include festival favorite, Ghostboy, with over a decade of DJ-ing at Mother under his belt, as well as the inimitable Kelly-Anne Byrne and 2FM and BBC DJ, Tara Kumar. 

Tickets for Pride Absolut X are €15, and are available now here.

Pride Absolut X is only one part of Absolut’s support of this year's Pride celebrations, Absolut are also once again sponsoring the Mother Pride Block Party. This support is part of Absolut's dedication to fostering inclusivity and celebrating the LGBTQ+ community. Since the early 1980s, Absolut has supported the LGBTQ+ community, from collaborations with artist Andy Warhol and activist Gilbert Baker to being the first-ever sponsor of RuPaul’s Drag Race. 

Paula Reynolds, marketing manager at Absolut expressed the brand's excitement for the upcoming event: "Absolut has been a steadfast ally of the LGBTQ+ community for decades, and we are proud to continue our support of the community through our partnership with Mother, which we are taking to the next level this year by creating an immersive club night experience. The Pride Absolut X event is part of our commitment to fostering inclusivity, celebrating diversity, and creating memorable club experiences that bring people together”.

Cormac Cashman, event promoter at Mother shared his enthusiasm for the partnership: "Mother is delighted to be working with Absolut again. The support we receive from Absolut enables us to put on the best parties in Dublin on Pride weekend and create safe spaces for our community to come together. Our collaborative Absolut X party at the Button Factory is going to be a night to remember. The production and interactive elements of the show are really special and we can’t wait to celebrate pride weekend together on the dance floor with you all.”