Aaron Paul Spoils the Show in twofifteenmccann's New Hulu Campaign
Breaking last week, a wry new campaign for Hulu - launching first via broadcast and social, followed by digital as well as new media integrations and technologies - shines a light on all too human behaviour in social situations: standing awkwardly as talk turns to a popular TV show or movie we haven’t seen. Own up? Or attempt to seem “in the know”?
Hulu is that friend who can help keep us honest…when it comes to TV.
Broadcast spots showcase the social anxiety of those fans ‘not in the know’ desperate to keep the conversations going, including in one hapless fan’s encounter with Aaron Paul, star of hit Hulu Original, The Path.
In social, Hulu will join the already robust conversation around TV, by inviting fans to share their TV truths on Twitter using hashtag #TVConfessions. Leveraging influencers and Hulu’s Twitter channel, fans will be invited to share their confessions – the good, bad and ugly – and curate them on Hulu’s Tumblr page. Influencers also will take the deepest, darkest confessions and create an original piece of digital artwork that will be shared back to fans.
Additionally, snackable social and digital videos, developed with Hulu’s Originals talent, will roll out late May into the summer. Aaron Paul will be catching actors auditioning for a role on The Path in some compromising lies. Mindy Kaling, star of The Mindy Project, will help liars “Act Like They’ve Seen It” by sharing some of her acting tips and tricks to avoid being caught in a tv lie.
All the work, created by agency twofifteenmccann, builds on Hulu’s brand invitation to “Come TV With Us”, and offers a simple alternative to being caught in a tangled web of lies: watch all episodes of hit TV shows, premium originals and movies on Hulu.
Chief Creative Officer: Scott Duchon
Copywriter: Rob Katzenstein
Art Director: Justin Hargraves
Strategist: Gabrielle Tenaglia, Janene Lin, Paige Robertson
Creative Agency: twofifteenmccann
Business Affairs: Mary Beth Barney
Director of Integrated Production: Alex Spahr
Account Management: Julie Sinclair, Bhumieka Patel
Senior Producer: Mai Huynh
Music and Sound
Music Production: Human
Edit Company: Cut + Run
Editor: Steve Gandolfi, Pete Koob, Luc Giddens
Executive Producer: Amburr Farls, Deanne Mehling
Managing Director: Michelle Eskin
Producer: Jared Thomas
Post Production / VFX
2D Artist: Adam Levine
Colourist: Dave Hussey @ Company 3
Creative Director: David Parker
Executive Producer: Rich Rama
Flame: Jorge Tanaka
Post Production House: Jogger
Producer: Ben Sposato
Director: Tim Godsall
DOP: Andre Pienaar
Executive Producer: Eric Stern
Head of Production: Kerry Haynie
Line Producer: James Graves
Production Company: Anonymous Content
Production Designer: Paul Austerberry
Category: Publications and media , Streaming Services