To kick off the new season of the hit Hulu Original, The Path, launching tonight, Hulu again wryly shines a light on an all too human behavior: lying about watching certain TV shows just to seem in the know. This time Hulu’s agency twofifteenmccann set up an experiment.
Some of LA’s finest, invited to audition for a role in The Path, were surprised with the opportunity to audition with none other than the show’s star, Aaron Paul. One by one, they entered a room and were asked if they were familiar with the show’s plot. Would they improvise a response even if clueless?
This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to “Come TV With Us” and offers a simple alternative to being caught in a tangled web of lies: watch all the episodes of hit TV shows, premium originals and movies on Hulu.