senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

AA Insurance Encourages Kiwis to 'Live a Little Freer' in Latest Brand Campaign via DDB NZ

16/08/2018
Agency
Auckland, New Zealand
209
Share
Campaign follows three Kiwis' quest to live life worry-free
AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'.

DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance.

A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them.





Screen Shot 2018-08-16 at 9.34.10 am.jpgDDB's executive creative director, Shane Bradnick, says the Live a Little Freer campaign takes a light-hearted, tongue-in-cheek approach to insurance.

Says Bradnick: "The campaign is designed to show how freeing it can be knowing AAI has you covered when life gets complicated, whether that be mother nature or a particularly tricky carpark.

"Across all of our work for AAI we've been trying to create a consistent feeling, which is making insurance products understandable and engaging for Kiwis.

"We've succeeded in doing that and it's fantastic to see the work to date driving growth for the business."

Screen Shot 2018-08-16 at 9.34.42 am.jpgAA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction.

Says Park: "We are incredibly proud to launch our Live a Little Freer campaign, it reinforces our commitment to provide certainty and eliminate stress for our valued customers and allowing them to live life freer every day."

The integrated campaign will roll out in TV, cinema, digital, social media and radio.
Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from DDB New Zealand
Find Your Wonderful
New World
11/11/2024
16
0
Forever Young
Olivani
10/11/2024
16
0
Grimace's Kiwi Roadie
McDonald's
31/10/2024
23
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0