A Voice-Controlled Mirror Brand Taps Maleficent Director Robert Stromberg for New Ad

To promote the launch of the much-anticipated Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Films’ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centrepiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign. 

The 'Mirror, Mirror' commercial features a modern-day 'evil' queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System. 

Stromberg commented: “It was great to bring this character to life with the Kohler team. I feel our Queen brings a strong but playful presence to the brand while forging a memorable connection to the product itself.”

The integrated campaign also includes 'Mirror, Mirror' print ads featuring the 'evil' queen in her bathroom outfitted with the Verdera Voice Lighted Mirror, touting the line 'Fairy Tales Do Come True'. 'Mirror, Mirror' OOH ads debuted last week at Las Vegas’s McCarran Airport, coinciding with Kohler’s return to the Consumer Electronics Show (CES), and will appear in 11 additional airports across the US early this year. Check them out below.