A Tiny Bill Shrinks Your Bills in Dunnes Stores' Latest Campaign from The Public House

The new Dunnes Stores Double Savers ‘Shrink Your Bill’ campaign runs across TV and VOD, national radio, out-of-home, social and digital, and in-store, driving awareness of the ways to shrink your bill in Dunnes Stores. The campaign was created by The Public House with media handled by Carat.

Dunnes Stores has always provided Better Value, but with costs of living on the rise, there was a clear need to demonstrate more overtly how to save at Dunnes Stores. This campaign clearly brings to the forefront that there are two ways to save - first in the aisle, and then again at the till.

The campaign features ‘Bill’ characters shrinking while they discover Double Savers as they do their shopping in Dunnes Stores.

Speaking about the new campaign, James Wilson, food director at Dunnes Stores said: “These days when everyone is searching for clever ways to cut back on their grocery spending, we have once again proven our commitment to Always Better Value with our new Double Savers campaign. Now all our customers can now save twice, once in the aisle with our better value prices and again at the till with our shopping vouchers, which are now also available for smaller basket shops.”

Dillon McKenna, creative director at The Public House said: “These days the retail grocery space is saturated with messages related to saving money, so we knew we needed a distinctive idea to stand apart - hence ‘Shrink Your Bill’ was born. With all the doom and gloom forecast we wanted to take a more lighthearted approach to things- taking more inspiration from ‘Honey I Shrunk the Kids’ than we did ‘The Big Short’! Working with Sweet Media, Windmill Lane, Raygun, Adrian Wojtas and Otis Studios, we created a suite of hard-working assets for Dunnes Stores, right down to a new brand music track and audio sting.”

Ireland's largest and leading retailer Dunnes Stores has always provided Better Value. With thousands of low prices in store and online, Dunnes Stores ensure their customers save in the aisles. Then, with the famous €10 of €50 Shop & Save grocery vouchers and newly launched €5 off €25 grocery vouchers Dunnes Stores allows customers to consistently save at the till.

Produced in partnership with Sweet Media and Simon Levene directing, the filming took place ad Dunnes Stores’ newly refurbished Leopardstown store. Special effects were led by Manus Goan at Windmill Lane.