A-MNEMONIC Creates New Audio Branding for Getir with Neverland Agency

A-MNEMONIC has created a music branding package for Getir – the app-based home delivery service. The first time Getir has embarked on such a wide-reaching audio branding exercise.

Getir identified the need for a ‘characterful brand sound’ to be used across all their media assets worldwide. Together with agency Neverland, they commissioned A-MNEMONIC to create a sung mnemonic, ownable and unmistakably attributable to Getir, that anyone could sing, whistle, hum or mimic… and work in any language.

Getir, founded in Turkey in 2015, operates in more than 50 cities in its home market, and has expanded over the past year into eight other countries, including the UK and US.

A big player in the UK’s fast-growing rapid delivery market, Getir aims to bring groceries to customers in as little as 10 minutes.

Getir (the name means “bring” in Turkish) offers customers a selection of some 2,000 grocery items, ordered online and delivered to your door within minutes – at any time of day!

The A-MNEMONIC music team went through various stages of brainstorming and creative workshops, working with various composers, musicians and singers. The final result was a sung mnemonic using the strapline ‘You’ve Got It – Getir’.