Wawanesa Turns Insurance Into a Passing Thought

Wawanesa Mutual Insurance Company, in partnership with creative agency Broken Heart Love Affair (BHLA), has unveiled their new campaign for Quebec, “No sooner arrived, No sooner forgotten.” which simply and effectively illustrates the peace of mind that comes with reliable and responsive insurance.

By depicting ordinary, peaceful moments in everyday life, the campaign highlights what sets Wawanesa apart: business and home insurance that quickly resolves incidents so that policyholders can get back to business with peace of mind. In short, as soon as they arrive, water damage or machinery breakdowns are quickly resolved then forgotten.

As for the new tagline, 'Et woilà,' which concludes the campaign's creative elements, it once again emphasises the simplicity of the process. With its ‘voilà’ disguised with a well-placed 'w,' it echoes the distinctive sound of 'Wawa,' creating a distinctive, Quebec-style slogan that the brand can make its own.

“We wanted to express in a simple way the idea that the best insurance services are those that go unnoticed, because they intervene effectively and leave room for continuity, calm, and confidence,” said Rachelle Claveau, executive vice president and national managing director of Broken Heart Love Affair.

“This campaign perfectly captures the essence of our promise: to be there when it counts, so our policyholders can quickly turn the page and focus on what's important to them,” added Violeta Addante, director of marketing at Wawanesa.

The campaign will run throughout Quebec, including on television, via an NFL sponsorship, online, and on social media. It is also supported by editorial content published in La Presse and Le Journal de Montréal, which aims to raise awareness of the company's business insurance offerings.

Et Woilà!