The Secret Weapon Your 15-Second Ad Can’t Live Without
In a world where audiences are scrolling, skipping, and muting more than ever, grabbing attention in a 15-second spot isn’t just a creative challenge. It’s a psychological one.
And if your ad is airing on TV, you’re not just competing with other commercials.
You’re competing with the viewer’s phone.
So how do you cut through?
You don’t just show something.
You make them hear it.
Visuals Can Be Missed
Studies show that during commercial breaks, up to 89% of viewers glance at their phones. That means your beautifully crafted motion graphics might never be fully seen.
But audio?
It hits the brain whether they’re looking or not.
• A melodic hook pulls focus
• A unique voice grabs attention
• A sharp sonic cue snaps someone out of a scroll
• A rising sound bed adds urgency
Audio is the only element that works with or without the screen.
Sound = Retention = Conversion
Humans are hardwired to react to sound. It’s emotional. It’s primal. It’s immediate.
And in the age of short-form content, the right sound design or score can double retention and brand recall.
Not because it’s louder, but because it’s crafted to guide attention.
From Background Noise to Strategic Narrative
At 793 Studios, we treat sound as the spine of storytelling, not the skin.
That’s why even a 15-second spot — especially a short spot — gets original attention.
• Custom musical phrasing synced with visual rhythm
• Sonic branding that’s recognisable in a single beat
• Sound design that amplifies brand tone and emotion
“You can’t afford to be generic,” says Junior Carelli, head of marketing/ audio and executive producer.
“Sound is the first handshake your brand offers. Make it intentional.”
So Why Aren’t More Brands Using Audio Strategically?
Because sound is often left to the end.
As polish.
As background.
But the brands leading the pack start with sound.
Because they know: in a distracted world, it’s not your visuals that interrupt.
It’s your audio that connects.
Want to be heard even when they’re not looking?
Let’s make your next 15 seconds sound unforgettable.
