Spotify’s 'Fan Life' Campaign Returns with Cinematic Films that Celebrate Real Fans

​Spotify’s 'Fan Life' campaign is back – this time, with seven cinematic films that put real fans front and centre.

The viral campaign - which celebrated global fandoms through photography - has evolved to include a series of short films, each capturing the spirit of real fans celebrating their unique fandoms.

Created in-house at Spotify, each film features real-life fans of Bad Bunny, Charli xcx, Lil Uzi Vert, Rezz, Sleep Token, Megan Moroney, and Pitbull partaking in the distinctive rituals, styles, and celebrations that define their fandom – from a touching dance party with a Bad Bunny fan and his abuela, to a late late night (or very very early morning) bike ride for Charli xcx fans, to donning the iconic bald caps and suits for Pitbull fans.

The campaign will roll out across social, billboards, and subway stations around the globe.

Fan Life will also feature local artist fandoms that deeply resonate with regional audiences around the world, including Kid Yugi, ANNA, and Alfa in Italy; Aitana in Spain; Angèle, Aya Nakamura, Tiakola, and La Mano 1.9 in France; Berq, Nina Chuba, Tokio Hotel, and Souly in Germany; Skakira, LATIN MAFIA, Enjambre, Cachirula, and Sabino in Mexico; Natanzinho Lima, Duquesa, Anitta, and Pabllo Vittar in Brazil; and PinkPantheress in the UK.

To dive deeper into Fan Life and explore all the films, head toSpotify’s For the Record blog.​