Good Times Take Over in Carlsberg Campaign

Carlsberg has launched a vibrant new campaign, 'Things Can Only Get Better', created by BBR Saatchi & Saatchi and directed by Eli Sverldrof, with Adi Farhi as creative director. The film celebrates the moments that flow naturally the second you open a Carlsberg - friends arriving, heading to football matches, hanging out - and letting the good vibes take over.

Directed by Eli Sverdlov and produced by Gustavo Productions, the film combines sharp storytelling and high-end craft with a bold, playful edge that perfectly fits the brand.

​Monster Music handled the music production, reimagining the iconic track 'Things Can Only Get Better' with a fresh new arrangement that amplifies the film’s energy and gives the classic song a modern edge - perfectly echoing Carlsberg’s brand promise.