45 Cannes Contenders from the UK
Cannes Lions is imminent, so we contacted agencies across the UK to share the work they're hopeful for next week. From Andrex to Xbox and everything in between, it's a snapshot of the country's creative ambition heading into the festival.
With over 40 campaigns submitted by European companies the response was formidable - and so is the list. To make it easier to explore, we’ve grouped all the featured campaigns into a dedicated LBB Collection, which you can find by clicking here. We’re never ones to play favourites, so we’ve ordered alphabetically by brand for fairness.
If you're curious about what creatives around the world are putting forward, check out our full Cannes Contenders series, which features hopefuls from Canada, Asia, AUNZ, Europe, LATAM, and more. All will be published by the end of the week.
And for insight into what might catch the eye of the jury this year, don't miss our Jury President Interview series, where the leaders of each Cannes Lions jury share what they’re looking for, how their categories are evolving, and what makes a Lion entry roar.
