72andSunny Selected as Panera Bread's Creative Agency of Record

Panera Bread has selected 72andSunny New York as its creative agency of record following a competitive review process.

72andSunny stood out as a partner that embraced Panera’s vision to re-energise the brand, elevate creative storytelling, and ensure that Panera feels as dynamic and relevant as ever. Together, the work will highlight the core equities that have made Panera a leader in its category for nearly 40 years.

Panera is a brand with a strong heritage and a deep emotional connection with our guests - in 2025, Panera and 72andSunny are building on that foundation to bring it to life in new, bold, and impactful ways.

"Panera Bread is an iconic brand with great ambitions,” says Geoff McHenry, head of strategy, 72andSunny New York. “From our very first meeting, we at 72andSunny New York felt a sense of true partnership and the beginnings of an amazing relationship. Panera fosters incredible memories for so many people; our job is to build on those memories while giving people new reasons to love the brand. We’re inspired by the optimism the marketing leadership at Panera brings to every table and are excited for the bold culture shifting ideas we’ll create together to transform the business."

Innovation fuels this next phase of Panera’s marketing strategy. Together, Panera and 72andSunny will craft modernised, relevant campaigns that showcase not only Panera’s amazing food, but lean into how guests connect with it and with Panera as a brand - creating new opportunities for engagement through creative and personalised experience.

“We’re excited to build on Panera’s strong heritage and deep emotional connection with our guests, as we focus on innovation as a key tenet of our marketing strategy. We’re thrilled to bring on 72andSunny as our creative partner in this effort,” said Mark Shambura, chief marketing officer, Panera Bread. “72andSunny not only embraced our vision to re-energise Panera, we know they will bring a fresh energy to our creative storytelling, and help ensure that Panera feels as dynamic and relevant as ever.”