72andSunny LA Asks ‘Whats Your Venmo’ in Agency’s First Work for the Payment App

Today, Venmo is celebrating its evolution to become the go-to financial app of the next generation through its most ambitious marketing campaign to date, "What's Your Venmo?" The campaign elevates the diverse ways Venmo’s users connect, transact, and engage with their finances – reminding them of Venmo’s suite of products and shifting the perception of Venmo beyond just a way to send and receive money.

Venmo is launching this campaign as it is placing renewed energy and focus on monetization and positioning the brand for future growth. While Venmo is one of the leading P2P apps in the US with more than 60M Monthly Active Accounts, many users are less familiar with products like the Venmo debit card and the ability to pay with Venmo in mobile apps and on retailer sites. But that’s changing, as PayPal shared in its most recent earnings (Q2 ‘24) that the Venmo debit card and Pay with Venmo monthly actives grew by approximately 30%.

The 'What's Your Venmo?' campaign features creative that double downs on best-in class social peer-to-peer payments (P2P) through new experiences like Split and Groups, and elevates products like the debit card, direct deposit, and business profiles through a series of videos and out-of-home ads, targeting consumers aged 18-29 given Venmo’s most engaged users tend to be younger and more affluent.

Hitting streaming/CTV, digital video, audio, social media, influencers, and out-of-home ads in New York, Los Angeles, and Dallas – where the brand can reach a high concentration of affluent Gen Z digital natives – the 360-integrated campaign underscores how Venmo is evolving to meet customer needs with new products that expand the ways they can use Venmo in their daily lives. This campaign marks Venmo’s first-ever partnership with creative agency 72andSunny LA. Venmo partnered with Group M on paid media.