72andSunny and Pvolve Redefine the Meaning of ‘Strong’ in New Campaign Featuring Jennifer Aniston

Omni-channel functional fitness company Pvolve today launched its first-ever global advertising campaign that reveals how the company’s unique fitness method is redefining what strong means, looks and feels like. Featuring world-renowned actress, producer and Pvolve partner Jennifer Aniston, the campaign - ‘A Strength That Sets You Free’ - emphasises the gripping allure of the Pvolve Method, from the sculpted results you can see to an enhanced mind-body connection you can feel, benefitting members throughout all phases of life. 

Pvolve’s differentiated functional fitness method, along with its patented and proprietary equipment, delivers a different kind of strength, rooted in a deeper understanding of the biomechanics of the body and a respect for the way you were born to move in your everyday life (i.e., side-to-side, front-to-back and rotational). Unlike many traditional fitness programs that perform repetitive, stationary movements that can lead to excessive strain and muscular imbalance, functional fitness mimics everyday actions and movement patterns, such as sitting, standing, walking, running, reaching and twisting, etc. The benefits of the modality can include improved overall strength, coordination, mobility, balance, better postural alignment and movement longevity. By adding resistance training through its proprietary equipment, Pvolve also helps to improve muscle tone, muscle endurance and overall musculoskeletal health - from head to toe. That means when members use Pvolve, they’re discovering a new meaning of ‘strong’ - one that is rooted in the belief that a quality fitness routine should serve everyone holistically and throughout all stages of life.

The brand’s newest campaign, ‘A Strength That Sets You Free’ was filmed in Los Angeles and brought to life through an ongoing collaborative effort between Pvolve, Jennifer and creative agency 72&Sunny. Pvolve also partnered with director Loren Denis, Academy Award winner Linus Sandgren as director of photography and celebrity photographer Zoey Grossman to exhibit the power of the Pvolve method through a cinematic lens. Consumers can keep an eye out for Pvolve’s campaign featuring Jennifer Aniston on national cable TV and streaming platforms such as Hulu and Peacock, among others. 

“We’ve been anticipating the launch of our global campaign and are incredibly proud to share it today with consumers everywhere,” said Rachel Katzman, founder of Pvolve. “This campaign emulates the strength people get when they engage in the transformational Pvolve Method - a type of strength that is all-encompassing, empowering, enduring and freeing, and one that builds mind-body connection with functional, mental and emotional benefits no matter your fitness level or age.”

As illustrated by ‘A Strength That Sets You Free,’ Pvolve leaves members feeling refreshed, energised and confident, and has even changed longtime fitness fanatic Jennifer Aniston’s approach to working out. 

“I’m excited for the launch of our new Pvolve campaign, to spread the word about this incredible method,” said Jennifer. “I hope everyone tries it and experiences firsthand how incredible your mind and body will feel working out in this way. No matter your fitness level, you can start where you are. I think you’re gonna love it!” 

Pvolve offers a variety of ways to experience its functional fitness workout method, meeting consumers where they are and at any stage in their fitness journey. Designed foundationally as a hybrid workout model, members can experience the method in the following ways: 

• Join live and on-demand classes on Pvolve.com and on the Pvolve App. 
• Attend an in-person class at any of the corporate or franchise studio locations. Pvolve currently has physical studio locations in New York, Chicago, Los Angeles and San Diego, with more franchise studios opening soon.

These flexible options allow Pvolve members to get their workout in at their convenience, ultimately supporting long-term member commitment. Further, members are connected with a complimentary trainer consultation to help guide them through Pvolve’s offerings and develop a personalised workout routine that best meets the needs and goals of each individual. 

To learn more about the Pvolve Method, Jennifer Aniston’s favourite classes and equipment, or to sign-up for a membership or free trial, visit here. You can also find Pvolve on Instagram.