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72andSunny Amsterdam Takes us Through Tech & Time in New Samsung Film

72andSunny Amsterdam, 7 months, 1 week ago

1st Ave Machine's Asif Mian and Bob Partington direct this time-travelling spot that's a pleasure to watch

72andSunny Amsterdam Takes us Through Tech & Time in New Samsung Film

From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to Samsung's first MP3 phone. This new campaign from 72andSunny Amsterdam unveiling the new Galaxy takes us through tech & time to tell the rich history of Samsung's innovative devices. 

Directed by Asif Mian and Bob Partington out of 1st Ave Machine, we see a series of Samsung products through they ages as the morph, upgrade & evolve in an almost seamless shot. 


Head of TV / Production: Stephanie Oakley

Creative Agency

Creative Director: Matt Heck

Executive Creative Director: Carlo Cavallone, Stuart Harkness

Managing Director: Nic Owen

Designer: Domingo de la Villa

Producer: Peter Williams, Jennifer Cursio

Creative Agency: 72andSunny Amsterdam

Strategy Director: Maria Galleriu, Elena Lonita

Business Manager: Jaime Szefc

Senior Copywriter: Andy Johns

Business Coordinator: Selam Kehishen

Brand Manager: Rico Oyejobi

Brand Coordinator: Maaike Baan, Amandine Decourcelle

Brand Director: (Group) Brendan Bell, Hanna Pettit

Group Strategy Director: Tom Johnston

Music and Sound

Audio Post Production: Wave Studios Amsterdam and Factory

Composer: Michael James Kerr and Benjamin Peter Thatcher

Music Publisher: Warner Chappell

Producer: Ben Tomlin, Lou Allen

Sound Design: Phil Bolland

Sound Mix: Alex Nicholls-Lee


Edit Company: Cut+Run, London

Editor: James Rose, Jack Singer

Post Production / VFX

2D Artist: Dirk Riesenfeld, Tom van Dop, Dan Sanders

2D Artists: Lise Prud’homme, Julia Caram

3D Artist: Ross McCabe, Luca Maccarrelli

3D Lead Artist: Amir Bazazi

Colourist: George Kyriacou

Compositor: Ricky Weissman

DMP: Vincent van der Klaauw

Pre-Viz: Kitty Lin

Producer: Gwenn Hardoui, Edwin Elkington

VFX Supervisor: Jim Radford

Production Company

Art Director : Jiri Matura

Director: Asif Mian and Bob Partington

DOP: Manel Ruiz

Executive Producer: Isabella Parish

Producer: David Stewart

Production Company: 1st Ave Machine

Production Designer: John Beard

Production Manager: Kerry Smart

Category: It, phones, Av and computers , Phones

Genre: Action , Animation , Storytelling , Visual VFX