7 Brands You Wouldn’t Suspect Who Are Doing TikTok Well

If you are a B2B or high-value purchase brand, now is the time to start experimenting with TikTok. Check out the list by bbd's Senior Social Strategist, Ant Newsom below to see why.

Surprising brands that are doing great TikTok content and getting traction:

1. RSPB - Unhinged creative content (in the best way) that's opening up a whole new audience for a brand you’d usually associate with your Nan. 

2. M&S Devizes - M&S? Not who perhaps first springs to mind. Neither is Devizes (a place which sounds made up). However, their content brings to life the surprising side of M&S food and their lovely team culture.

3. The National Trust - Bringing fun, innovative and educational content to engage the woke yoots.

4. Greenpeace - Amplifying their headline-grabbing actions and educating on climate change.

5. Aviva - Using personal stories to make boring financial concepts interesting and understandable.

6. Rightmove - Constantly testing content – playing into their super fandom and the national obsession with property and property prices.

7. Blackrock - Giving a peak behind the scenes and explaining financial concepts

Tiktok is for you too

Attention is the new currency. We’re always seeking new ways to capture fleeting focus. Enter TikTok, a platform that quickly grew from being a gen z dancing platform to a powerful marketing tool for brands across all industries.

Content not ads - brands useful/interesting to people

Why should TikTok be your next marketing move?

So, if you're still wondering, "Should I be on TikTok?" the answer is most likely yes. Dive in, get creative, and watch as your business grow on TikTok.

Diverse Audience

The demographic landscape of TikTok is changing, with 53% of users being over 30 (source). This broadening demographic spectrum means that your target audience is not just on TikTok. They're actively engaging, exploring, and waiting for content that resonates with their diverse interests and needs. Whether your focus is on financial services, tech, or e-commerce, there's a niche for you on TikTok.

Unparalleled Exposure

Creativity meets virality on TikTok. With over one billion monthly active users worldwide, the unique algorithm delivers your content to anyone, anywhere – regardless of the number of followers. If you're aiming to increase your visibility in your industry, this is your opportunity.

Creative Storytelling

TikTok thrives on authenticity, creativity, and storytelling. This is your opportunity to communicate your message through engaging, educational, and relatable content. The focus transcends traditional promotional content and becomes about connecting and converting that connection into high-value clients through strategic nurture.

Creative Testing

The platform serves as a creative testing ground for new ideas. This allows you to refine your approach based on real-time feedback and analytics. TikTok encourages content strategies that might be too avant-garde for other more conventional channels. This is your opportunity to learn what your audience cares about.