LBB and Great Guns USA are excited to announce that 5n30 has been greenlit for a third season. The video panel show, which has hosted some of the biggest names in advertising from across the United States, will begin filming in February 2023 and the first episodes will roll out in Q2 (date to be announced). Over the past two years, hosts managing director Great Guns USA, Oliver Fuselier, LBB Americas Editor Addison Capper and LBB COO and Head of PR, Phoebe Siggins have played host to over 50 guests from all corners of the USA. The initial goal of 5n30 was to reconnect - to have the fun, personal conversations that would usually only happen in person. But when the world opened up post-covid, the 5n30 team recognised there was still a want and need to hear from leaders on a personal level. This year they’re calling out to leaders in the USA who might want to join the guestlist. We dig into how the show has evolved and what potential guests might want to know…
Q> How did the series first come about?
Oliver Fuselier, Great Guns USA> Our business is based on “relationships” so you can imagine how hard it was to maintain those relationships early on during the pandemic - not to mention how hard it was to make new friends. So, when LBB came knocking at Great Guns door, I was thrilled to be considered as co-host for the show. I knew I wanted to get to know the leaders of our industry on a more personal basis (as best I could) so our audience could get a glimpse into the lives of those at the top who are making the big decisions day to day.
Q> What is behind the format of asking five questions on non-advertising topics?
Oliver> Although we ask just five questions about life in general to each guest, we find that the answers eventually circle back to work. And this series has allowed us to get to know some amazing creative leaders in a way that we would not otherwise be able to do. It gives our audience an opportunity to see the leaders as humans - leaders with lives outside of work, who care deeply about the people they work with.
So many inspiring and insightful conversations have been had. Each question evokes a well thought out, emotional answer. If just one young creative or producer is helped or inspired by our guests, then we couldn’t be happier.
Q> Why did you feel it was important to continue this series in 2023?
Addison Capper, Americas Editor, LBB> It’s been really cool to see how 5n30 has evolved since those early lockdown days. Even though the world is more open now, and we can catch up with peers over coffee in person, this series still pushes and allows us to chat to cool, inspiring people in a casual way.
Phoebe Siggins, COO of LBB and Head of LBB Lab> Adding to Addison’s point there, the feedback we had from guests across 2022 (actually the non-lockdown recordings) about the benefit of those ‘casual’ conversations has been greater than we could have predicted. It quickly became clear that whilst we are no longer restricted travel-wise, we still have little opportunity to connect with people in our industry personally. To me it's so important to have these conversations because our industry thrives off of individuality and creativity - without meeting in person and getting past the small talk, how can we really find out what makes people and their businesses tick?
Q> How can leaders express interest in joining the show as a guest ?
Phoebe, LBB> The 2023 guestlist is already being compiled. If you or someone you work with would like to join us as a guest, please send a short bio of the individual to bookings manager Tash Atkinson [ email@example.com ]
We are currently considering guests who reside and work in the USA and are senior leaders or C-Suite executives.
Q> What guests have been on 5n30 so far?
You can view the published episodes here and our esteemed guests are listed below*
*Job titles and company name listed at time of recording
Anastacia Maggioncalda, Director, Head of Production, LinkedIn Creative Studio
Antonio 'Tronic' McDonald, Founder, Chief Creative Officer, Director, KUAMP
Bianca Guimaraes, Partner & ECD, Mischief USA
Brent Holt, Head of Integrated Content Production, Dell Blue
Brian Cooper, director of production, Havas Chicago
Chuck Meehan, Co-COO, McCann
Craig Jelniker, Director of integrated production, Wunderman Thompson Seattle
Dave Rolfe, Global Head of Production, WPP
Diane Jackson, Chief Production Officer, DDB Chicago
Diego de la Maza, EVP, Head of Production, Deutsch LA
Gabe Hajiani, Head of creation and content, DNA Seattle
Gavin Lester, Partner and CCO, Zambezi
Jay Kamath, Founder, Haymaker
Jay Russell, Chief Creative Officer, GSD&M
Jeff Benjamin, CCO, Tombras
Jenny Read, EVP, Director of Integrated Production, Saatchi & Saatchi and Publicis New York
Jimmy Smith, CEO and CCO, Amusement Park
Joaquin Molla, Founder & Chief Creative Officer, The Community
Jon Drawbaugh, Head of Production, Argonaut
Joyce Chen, Head of production, Meta
Karin Onsager-Birch, VP Creative, Lyft
Kate Morrison, Director of Production, 72andSunny
Kati Haberstock, Director of Production and Business Affairs, Mekanism
Keith Cartwright, President and CCO, CARTWRIGHT
Kellyn Blount, ECD, Preacher
Kerry Hill, EVP, Director of Production, FCB North America
Kim Getty, CEO, Deutsch LA
Kwame Taylor - Hayford, Co-Founder, Kin
Laura Fegly, CCO, BBDO Minneapolis
Lewis Williams, Chief Creative Officer, Burrell
Linda Knight, CCO, Observatory
Mandi Holdorf, Director of Integrated Production, twofifteenmccann
Marci Miller, President, USA, The Community
Matt MacDonald, CCO, BBDO NYC
Melany Esfeld, SVP head of production, Barkley
Rafael Rizuto, Chief Creative Officer, BBH USA
Renata Neumann, Head of Production, GUT
Rob Baird, Founder and CCO, Preacher
Rob Lenois, CCO, VaynerMedia
Stevie Archer, ECD, SS+K
Tanya LeSieur, head of production / associate partner, M/H
Taras Wayner, Chief Creative Officer, NA, Wunderman Thompson
Tasha Cronin, Director of Interactive Production, Droga5
Tasha Dean, EVP, Head of Production, Martin Agency
Terri Meyer, Co-Founder and CEO, Terri & Sandy
Thas Naseemuddeen, CEO, Omelet