4 Mile Analytics Merges with S4Capital's Media.Monks

S4Capital announces a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice. The merger augments its global analytics capabilities and expands its client base. 4 Mile Analytics is a leader in data analytics, data engineering, data governance, software engineering, UX design and project and product management.

4 Mile Analytics was founded in 2017 by Nick Fogler in Santa Cruz, California as a focused data consultancy, with the goal of helping clients extract more value from their data. The company works with Fortune 500 brands to enable custom data experiences leveraging technology from partners such as Looker, Snowflake, Fivetran and Google Cloud. With around 50 data specialists, 4 Mile Analytics generated revenues of approximately $6.5m in 2021and is targeting to double up this year.

Sir Martin Sorrell, S4Capital executive chairman said: "Understanding and acting on data is at the heart of the S4Capital Content, Digital Media and Technology services offering. Therefore, we are delighted to welcome Nick, Sam and their colleagues at 4 Mile Analytics, as we expand our capabilities and partnerships, in particular with Google and their Looker and Google Cloud platforms."

Nick Fogler, 4 Mile Analytics CEO and founder, said: "We couldn't be more excited to join forces with Media.Monks and S4Capital. We see huge opportunities to bring the offerings of the wider group to our clients and provide even more opportunities for our team."

Tyler Pietz, global executive vice president, data, Media.Monks, said: "We've seen incredibly strong demand for data analytics and engineering expertise from our clients. Nick and his team at 4 Mile Analytics will bring additional expertise, scale and clients to one of our fastest expanding service areas."

Trading update

S4Capital confirms that trading for the first 11 months and forecasts for December continue in line with market expectations, delivering very strong like-for-like revenue and gross profit/net revenue growth well ahead of the previous latest company guidance of 40% (at almost double the growth in our addressable markets, which are forecast to grow 20-30% in 2021)*.

Operational EBITDA margins improved significantly in the second half, as flagged in the half year report in September and the third quarter statement in November. Even after allowing for the cash consideration paid in respect of mergers recently completed, including 4 Mile Analytics, the Company has monthly net debt ranging between £10 and £30 million, reflecting strong operational cash flow.

Commenting on 2022 prospects Sir Martin Sorrell, S4Capital Executive Chairman said, "We are excited about the growth opportunity ahead of us in 2022 and beyond, all incorporated into our fourth three year plan for 2022-24. Our budgets are set at 25% like-for-like gross profit/net revenue growth in line with that three year plan, which seeks to double the size of the company organically and targets an improvement in the operational EBITDA margin back towards previous levels".

Full year results for 2021 will be announced on 18th March 2022.