An eclectic sample of the creativity coming from the agency’s Warsaw office
It looks like McCann Poland have had a busy year, working on a hugely varied range of briefs from their clients. Here’s a sample of four campaigns that demonstrate the breadth of what the agency can do.
The work covers a lot of ground, from a heartwarming film demonstrating the value of a storage company to an in-store event making KFC’s menu more friendly to older generations, who don’t understand English as well. It’s exciting to see the quality of work coming out of some of Warsaw’s best creative minds. Take a look for yourselves.
Less Mess Storage - Suzy
Less Mess Storage is a leader in self-storage services in Poland and the Czech Republic. It’s a fairly new category in the CEE region, so in order to familiarize customers with what Less Mess offers, McCann Poland created this charming film about epic, unrequited love.
KFC - Grandparents’ Menu
KFC, like most brands in Poland, wants to reach young people. But wait, what about our beloved senior citizens?
They would probably want to try the Hot Wings Meno or the Double Grander Cheeser as well... Right?
On International Grandparents Day, KFC changed the names of all their products from catchy foreign names, to simple and, most importantly, understandable Polish equivalents. The whole event was communicated on social media, so that every youngster who came with either their Grandmother or Grandfather to check out this unique KFC Menu got a delicious free shake.
Wyborowa - 30/90
In 2017, the best known Polish vodka Wyborowa turned 90. The same year, a famous Polish composer Jimek turned 30. In order to celebrate this unique jubilee, an incredible musical program was created, which included:
- A limited edition bottle
- An interactive website, which allowed users to upload videos with their melodies and sound to become a part of the jubilee orchestra
- A song composed exclusively from the web users’ uploads. Later aired in the biggest radio stations in Poland
- A final concert played by a symphonic orchestra
- A music video made exclusively from the user generated content received during the campaign
Thanks to this campaign, the drinks brand have managed to sell 750.000 bottles of Wyborowa.
And all of this happened in a country in which you can`t advertise vodka!
Mastercard - Reverse Advent Calendar
An advent calendar counts days from December 1st till Christmas. During this time, we all spend loads of money. Parties, dinners, presents, trips – they don’t come cheap. That’s why most Polish companies pay the December salary before Christmas. As a result, right after Christmas most of us are broke, while the next paycheck is still a month away. That’s why Mastercard introduced a Reverse Advent Calendar.
Instead of counting days till Christmas, it counts days from Christmas till the next payday. Inside every handmade chocolate was bigger than the previous one, so the less money you had, the more sweets you got. A limited edition of 200 Reverse Advent Calendars was sent to Mastercard partners and chosen customers instead of traditional Christmas cards. The copy on the calendar reads: “Surviving till the next paycheck with a sweet smile on your face – priceless.”