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Creative

2CV Made Entirely of Wood Gets Immortalised in Citroën's Digital Museum

BETC's dedicated Citroen agency TRACTION launches inaugural work

2CV Made Entirely of Wood Gets Immortalised in Citroën's Digital Museum

In this digital age, a retired carpenter has designed a unique creation: a Citroen 2CV made entirely of wood.

The Citroën 2CV was a front-wheel drive economy car that was manufactured by Citroën from 1948–1990 that went to sell over 3.8 million units. A 1953 technical review in Autocar makes not of "the extraordinary ingenuity of this design, which is undoubtedly the most original since the Model T Ford."

The journey to create the #Wooden2CV took six years of hard work, dedication and the talent of a passionate and single individual, Michel Robillard.

With the help of its new ad agency TRACTION, Citroën has decided to pay tribute to this incredible creation by entering it into the brand’s digital Hall of Fame, the Citroën Origins platform. On August 21st, the wooden 2CV created by Michel Robillard officially joined all the legendary vehicles of the brand, such as the Traction, the DS or the Mehari, in the virtual museum.

To celebrate this event, the social media accounts of the brand will receive a special wooden treatment. For five days, from August 21st to August 25th, the profile pictures, cover images and updates on the accounts will be made of actual wood.

This operation marks the first campaign by TRACTION (BETC Group) for its inaugural client Citroën, a brand that looks to the future but doesn’t forget its past heritage and legacy.

Advertiser

Advertiser: Citroën

Creative Agency

Executive Creative Director: Stephane Xiberras

Creatives: Julien Vergne, Alexandre Girod

Creative Director: Nicolas Lautier

Creative Agency: TRACTION

Art Director: (Assistant) Marie Glotin

Production Company

Director: Augustin Lacape

Category: Automotive , Cars

Genre: Digital