2 Chainz and Influencer Brittany Renner Ask You to Ditch Your Main Chicken Sandwich for a ‘Side Chik’

Atlanta-headquartered agency Chemistry, has just launched a new advertising campaign for the South’s original quick-service restaurant chain, Krystal promoting their new Side Chik chicken sandwich. 

Krystal partnered with social media influencer Brittany Renner to let everyone know that you don’t have to ditch your main chicken sandwich, they just wanna be your Side Chik. The new sandwiches are the first new menu item since partnering with 2 Chainz as its head of creative marketing. 

“At Krystal, we are here to disrupt the QSR landscape and are excited to be working with Brittany Renner as she has a pulse on the culture,” said 2 Chainz, head of creative marketing. “We know everyone has a favorite already, so instead of fighting to be your go-to, we’re happy to be your little something on the side.” 

The fully integrated campaign features creative executions across TV, social, out-of-home, and more.