1st Central Car Insurance Partners with eight&four

eight&four has been appointed by 1st Central, a leading provider of car and home insurance, following a competitive pitch. The agency has been tasked with revamping their renewal retention strategies and developing compelling CRM content to drive customer loyalty.

Their remit includes crafting targeted messaging and sequencing strategies, designing creative templates, and establishing new benchmarks for CRM best practice that delivers tangible business performance.

Alex Engert, managing partner at eight&four, commented, “With 1.4 million customers and counting, this win marks the start of an exciting road ahead for a fruitful partnership, with growth opportunities across the business through well-considered content. Our values of collaboration and innovation are closely matched, so we’re delighted to work together to support the brand’s efforts with its future roadmap.”