180LA Goes All In for adidas
adidas celebrates week one of training with NFL Rookie of the Year Robert Griffin III in a new spot from 180LA. "Blow Up" follows RGIII, Notre Dame and high school national football champion John Curtis (LA.) High School during the off season, working out and training for the upcoming season, blowing out the competition and in the process literally blowing up the trophy cases and stadiums surrounding them.
The spot, directed by Park Pictures' Lance Accord, highlights the new Impact Camo men's collection from adidas, which is inspired by RGIII himself and used to enhance off-season training. The design is meant to be aggressive, visible, and disruptive much like the meteoric success of its football star muse.
"This idea really captures everything RGIII is working for this off season," explains 180LA's Zac Ryder. "We wanted to show that all of his successes and failures of last year don't mean a thing. All that matters to him right now is getting ready for week 1 of next season."
Credits
Campaign: adidas – all in for week 1
Length: :60 / :30 / :15
Spot: “Blow Up”
Client: Adidas
Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production/Managing Partner: Peter Cline
Head of Broadcast/Senior Producer: Natasha Wellesley
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Paul Kinsella
Planner: Mitch Polatin
Business Affairs Manager: Nestor Gandia
Production
Production Co.: Park Pictures
Director: Lance Acord
DOP: Lance Acord
Executive Producer: Mary Ann Merino
Line Producer: Aris McGarry
Production Designer: Jeffrey Higinbotham
Stylist: Kameron Lennox
Football Trainer: Simon Fathers
Casting Director: Michael Fisher
Shoot Location: Los Angeles & Pensecola, Florida
Editorial
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Executive Producer: Carol Lynn Weaver
Producer: Cristina Matracia, Meagen Caroll
Assistant Editor: Luke Mcintosh
Completion/Special Effects
Colorist: Adam Scott
Transfer Facility: The Mill LA
Online/VFX: A52
VFX Supervisor/Flame Artist: Patrick Murphy
CG Supervisor: Kirk Shintani
2D VFX Artist(s): Patrick Murphy, Steve Wolffy, David Parker
3D Artists: Ian Ruhfass, Vivian Su, Chris Janney, Joe Paniagua
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Recording Mix
Recording Studio: Eleven
Date: Feb 15th, 2013
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: Caroline O’Sullivan
Music/Sound Design
Music Co: Human
