160over90 Has Rebranded Santa Claus

With the end of the year fast approaching, 160over90 gives a little peek into one of their most immersive projects of the year, a 360-makeover for a brand who really needed it. 

 

It's called 'The Santa Project'.

160over90 leveraged the full breadth of their cultural access, connectedness and creativity to help reshape and modernise Santa's brand – through advertising, PR and comms, experiential, sponsorships, partnerships and entertainment marketing. 

 

You can follow the project, here on Instagram.

 

Premium spiked seltzers exploded in 2019. We ensured the Santa brand didn’t miss the moment. From ‘Holiday Ham’ to ‘I Think That’s Pine?’ and ‘Eggnog,’ Blitzen reconnected they Santa brand to the 21+ male audience.

 

Blitzen Hard Seltzer: You’re Fixin’ for a Blitzen.

 

From streetwear pop-ups to the finest fashion houses, 2019 was the year of the ‘Dad Shoe.’ No one was better positioned to capitalise on this trend than Father Christmas himself. This limited-edition designer collab had hypebeasts lining around the block during NYFW.

 

As cord-cutters continue to grow in number, having a single destination where you can find all Santa-related content was key. HoHoHo+ became home to all the classics, as well as our gritty reboot of the Rudolph origin story, ‘I Hear You Visit Houses,’ and the dramedy ‘Toybag’ about the everyday lives of Santa’s elves.