116 Pictures, headquartered in Ho Chi Minh City with offices in Bangkok, has joined the m25 global premium network of companies marking a move to expand its influence across Southeast Asia and beyond.The company's portfolio spans campaigns for Pringles Asia Pacific, Honda, Vespa, Colgate, Carlsberg, Electrolux, Nestle, and Mondelez. Vietnam itself is fast becoming a vibrant production and technology hub, powered by a young creative population, add to this their Bangkok office, 116 are positioned to be a regional production powerhouse.
With more than 15 years of experience in the region, Australian filmmaker Gordon Westman joined forces with Hanoi native PHAM Hoang-Lan, a senior producer known for her local knowledge and cultural insight. Together, their contrasting partnership melds international filmmaking standards with authentic Vietnamese storytelling, delivering successful projects that resonate both locally and globally.
“A real crowning moment for us,” said Gordon, “has been the growth of our Bangkok office over the past six years, and the continued strength of our Vietnam operation, which we’ve proudly built and nurtured for more than a decade. Together, these two teams give us the reach and flexibility to take on any scale of project across the region.”
From Vietnam to Thailand, the company has doubled down on fostering talent, levelling up on-set standards, and experimenting with emerging tech including a growing roster of AI artists integrated into their creative pipelines. As Lan puts it, “We’re deeply invested in the future of filmmaking in Vietnam and Thailand. We’ve admired the M25 approach for some time their commitment to connectivity, collaboration, and pushing the craft forward aligns perfectly with our values. It’s an exciting time to be part of this network.”
Chloe KO, founder of m25, added, “Having worked with creative companies across Southeast Asia for many years, we are delighted to welcome 116 Pictures into the network. Their blend of local and regional experience, paired with their progressive use of technology, makes them an ideal partner as we continue to support innovative production houses throughout the area.”