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Music & Sound
Dubai, United Arab Emirates
A:Office 13-14, The Iridium Building, Umm Suqeim Road, Al Barsha 1, Dubai, United Arab Emirates, 391186


We are WithFeeling. We design sound and create music to spark engagement, performance and connection between people and organisations. We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions. 

Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.

Audio Post-Production. We deliver complete music, sound and voice solutions tailored to your identity and brand. We take pride in our original music compositions, depth of understanding of brands and memorable sonic branding and identities, all, needless to say, created, produced and delivered ‘with feeling’.

Sound us out about Sonic Branding, Original Music Compositions, Sound Design, Brand Voices and Audio Post-Production. With Feeling.


Introducing WithFeeling, a new audio post-production agency setting new benchmarks in experiential sound and audio environments.

  • New sound & music design and production agency launches in Dubai.
  • Founded by experts who previously led the sound and audio strategy and experiences of Expo 2020 Dubai, including the well-loved theme song “This is Our Time”.
  • Specialising in sonic branding, original music compositions and sound design while also supporting music rights best practices.

The team is looking to build on the learnings from Expo 2020 Dubai and continue to paint other amazing spaces with great audio and sound, original compositions and exciting sonic identities worldwide. 

WithFeeling believes that the future of brands is through experiences that engage people beyond traditional storytelling and product advertising. It uses sound as a powerful language to tell a story and to design spaces that build memorable connections between people and brands. 

Co-founder and Managing Director Chris Atkins explains that “through our collective experience and recent work for Expo 2020 and previous audio post-production work with leading brands globally we have become ever more convinced that people respond to brave work that touches hearts, minds and sounds. We want to bring ‘feeling’ into everything we do and we believe it makes a real difference to brands, organisations, events and attractions.”

The WithFeeling seasoned team of sound and experienced professionals is also looking to bring best practices into the complex areas of talent and rights management. 

Co-founder and composer Joe Dickinson said: “The world of music composition, intellectual property and talent is hard to navigate. While creating original music signature for our clients, we also help them ensure that the intellectual property and royalties for the artists and rights owners are managed.”

WithFeeling is also actively supported by a truly diverse professional team across media, advertising and marketing, including Emirati media personality and voice talent Safia Al Shehi; former Expo 2020 Senior VP of visitor experience Dr Federica Busa; and creative director and novelist Tom Callaghan. In addition, WithFeeling has entered into a global multi-year agreement with Abu Dhabi-based music publisher PopArabia, and an affiliation with Gulf rights organization ESMAA to manage and collect royalties due to music creators.

PopArabia and ESMAA founder Spek commented, “Chris and I have known and worked together for over 15 years, most recently on the EXPO project. We look forward to working with the team at WithFeeling to ensure their music copyrights are managed and protected appropriately – while providing music licensing services on projects where needed”

Board Member and Advisor Dr Federica Busa said: “without sound, music and voices an experience would not be complete. With Chris and Joe, we have come to believe that there is such a thing as the ‘right sound’ for a place or an experience – namely one that relies on real research and understanding of a brand and of a culture. Sound and audio are a whole new dimension of experiences that are still full of opportunities to experiment for both artists and brands.”

For Safia Al Shehi: “It was a proud moment to be the official voice of Expo 2020 Dubai, where I truly felt my voice helped bring a sense of pride and place to the site, so when they asked me to come on board as an advisor at WithFeeling it was a very easy decision to make. I’m excited to help build WithFeeling into a fantastic experiential agency. 


Expo 2020 Dubai


Awards - With Feeling

Cannes Silver Lions Award
New York Festival Bronze Award
Dubai Lynx Grand Prix Awards

United States (RIAA) Platinum 1,000,000 Award
Apple Music Chart Position 1 with “This is Our Time”

Radio Documentary
Amnesty International Human Rights Press Award

Apple Music, Number 1 Chart Position

Brand – EXPO 2020 Dubai
Title – “This is Our Time”
Role – Music, Lyrics, Production, Strategy


Amnesty International Human Rights Press Award

Brand – BBC World Series
Title – “Soccer nuns: the trials of Tibetan women’s football”
Role – Sound Engineering / Sound Design


Dubai Lynx

Brand – Cadbury
Title – “Marvelous Creations”
Role – Sound Engineering / Sound Design


Mena Cristal Awards

Brand – RTA
Title “No Parachute”
Role – Sound Engineering / Sound Design


United States (RIAA) Platinum 1,000,000 Award

Band – FFDP
Album – “The Wrong Side of Heaven and the Righteous Side of Hell”
Role – Audio Editing


Cannes Gold Winner

Brand – Tide
Title – “Bear”
Role – Sound Engineering / Sound Design


Clios Gold Winner

Brand – Innovative Media
Title – “Rescue Radio”
Role – Sound Engineering / Sound Design


Dubai Lynx

Brand – Unilever Gulf
Title – “Lifebuoy Hand Sanitizer”
Role – Sound Engineering / Sound Design


Dubai Lynx

Brand – Nissan
Title – “KID”
Role – Sound Engineering / Sound Design


Dubai Lynx

Brand – Nissan
Title – “Lamppost”
Role – Sound Engineering / Sound Design


Dubai Lynx

Brand – GSK
Title – “Breathe Right Nasal Strips”
Role – Sound Engineering / Sound Design

Dubai Lynx

Brand – “Virgin Atlantic”
Title – “Clubhouse”
Role – Sound Engineering / Sound Design