Whalar

​Whalar champions creators and fuels the creator ecosystem by helping them build long-term careers — and bolstering the brands and platforms with whom they partner.

We empower this community through six distinct lines of business:

1. Whalar Brand Partnerships

Whalar Brand Partnerships is a global, award-winning agency that unlocks the power of creators for brands. Our strategy, casting, creative distribution, and measurement capabilities help brands drive business growth at scale.

2. Whalar Talent

Whalar Talent is a full-service, 360° creator and talent management company, helping more than 250 of the top creators, including Deaf and Disabled talent, grow their careers. We represent artists, writers, dancers, activists, comedians, and more. This keeps us at the forefront of culture, trends, and innovation while building differentiated relationships with leading platforms and sustainable talent businesses.

3. Foam

Foam, a division of Whalar, is the game-changing operating system that helps digital talent work faster, smarter, and not leave money on the table. Foam gives instant access to AI-powered insights, with beautiful templates and workflow automation to streamline brand collaborations. All powered by certified social platform data.

4. Moby Ventures

Moby Ventures, a division of Whalar, is a creator-centric venture studio that leverages our expertise in launching direct-to-consumer brands along with our experience in running industry-leading creator campaigns. Moby Ventures helps creators with passionate communities and great ideas to develop brands and bring products to market.

5. The Lighthouse 

The Lighthouse, a division of Whalar, is a dedicated, first-of-its-kind physical Campus for Creators and their teams to learn, make, and belong. Opening in 2024 in Brooklyn, New York, and Venice, California, each campus will combine learning and career development programs, state-of-the-art production studios, private offices, open-plan workspaces, and cultural-social events accessible through an application-based membership program.

6. Umi Games

Umi Games, a division of Whalar, is a gaming studio that builds immersive experiences and connects brands to creators within Fortnite. Umi Games helps brands leverage not just creators, but also the gaming sector, which is projected to grow to $492.5 billion by 2030.