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VCU Brandcenter

Educational Institution

Richmond, USA
About

At the Brandcenter, we inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.

Specialities

The Brandcenter is dedicated to developing the most prominent thinkers and creatives in the advertising and branding industry through our master’s degree programs, professional development, and more.

Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Account Management, Art Direction, Copywriting, Experience Design, and Strategy. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

The Brandcenter Professional Development program extends our reach to support and empower industry professionals throughout their careers. We offer individual courses led by industry experts for marketing communications professionals seeking personal growth, plus custom curriculum for companies and organizations tailored to their specific needs and professional development goals.

Awards

Twenty-two Brandcenter alumni contributed to 18 spots for Super Bowl LVII, making it the fourth consecutive year 20 or more Brandcenter alumni were involved in creating ads for the Big Game. Additionally, Brandcenter alumni were behind a third of the national spots that met the criteria for the USA Today Ad Meter this year, and two more of our alumni were behind a Super Bowl adjacent campaign.

Contact
Company Type
Educational Institution
Associations
Contacts
Rich Weinstein
Associate Director for Extension Programs
weinsteinrl@vcu.edu
Brandcenter
General Inquiries
brandcenter@vcu.edu
Ashley Sommardahl
Associate Director
asommardahl@vcu.edu
Emma Barone
Director of Strategic Initiatives and Enrollment
baronee2@vcu.edu
Brandcenter Professional Development
General Inquiries
bcx@vcu.edu
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