GIVING BRAND BUILDING A SEAT AT THE BOARD TABLE
A not-so-secret fact is that traditional brand tracking is really expensive (we’re talking upwards of hundreds of thousands) and built for enterprises, which makes it out of reach for challenger brands. When companies do decide to invest in brand tracking, it’s often delivered in a 100-page report that sits gathering dust on someone’s desk (we all know the one!)
So, in 2021, we sat down with a handful of epic brands, alongside world leading brand strategists and market researchers to find a way to make brand tracking better for the iconic companies of today and tomorrow.
Cue, Tracksuit.
Whether you’re a Marketer, Founder, CEO or a board member, we’ve built our dashboard to help you understand if what you’re doing is working.
