T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, Bringing diverse talent together to transform the way great brands are built.
We do this by bringing together increasingly diverse talent to transform the way great brands are built. We have to do this because the questions our clients are asking us are increasingly diverse: how can we make best use of the latest tech developments, like generative AI and ChatGPT? What are your sustainability priorities and how can you help us to meet ours? How do we create more, better creative content, without increasing our budgets? How can your creative and media skills dovetail to help us achieve our ecommerce ambitions?
We deliver &mplified Creativity, Combining creative & media, experience & technology, to prove modern marketing isn’t just integrated, it’s amplified.
In a world where noise is pervasive and attention scarce, the work we do for our clients' must be louder and clearer than ever. And it’s by relying on our combined capabilities – creative & media, customer & commerce, data & AI – that we amplify the work we do, turning up the volume of our output and achieving disproportionate success on behalf of our clients.
We drive performance Further, Faster Because we integrate, we accelerate. Everything we do drives incrementality of outcome.
Every plan is designed to deliver on business outcomes, not just media KPIs. Continual test and learn experimentation ensures we drive incrementality through the funnel. We call this mindset “further faster” because every single dollar we spend on behalf of our clients takes them further towards achieving their business growth goals; and it does so faster & faster as we learn more & more about what works through experimentation.
Bauknecht/ Whirlpool, Bridgestone, Bremen Vier, EA, easyJet, EcoVer, CBRE, Firestone, Fossil, GAG Immobilien, Kraft Heinz, Karo Healthcare, KitchenAid, KINTO, Lacoste, Lexus, Mars, MGA Entertainment, MOTUL, Möbel HARDECK, SC Johnson, Toyota, Zapf Creation
