Thirty Two is a network of creative music and media professionals procured and managed by Toby Slade-Baker and Alex Lodge from the London and Barcelona production offices.
Together we conceive, design, create and find music and sound for advertising, TV and Film.
Our expertise range from creative research, music production, project management and legal / rights management to music / brand trend analysis, musicology and sound services. We work closely with our clients – both production and creative - at all stages of a project to ensure they are getting the most out of music and sound.
So…. if you need to create, find, license or manipulate music / sound in any context, give us a call. We will be able to help you identify the most effective and creative solution your budget will allow.
Creating or choosing music for a film is not just a talent but a multifaceted skill, developed over years learning how to interpret and balance the visions of director, brand, agency, producer... It can be almost as political as it is creative…
…but in today’s media landscape there is much more to it. ‘Future’ media, technological developments, tie-ins and brand partnerships, trend spotting, rights management...being aware of the bigger picture will add creative and commercial value to any project.
Bringing together the music industry and the creative production industries enables brands / filmmakers to truly maximise the potential of music and sound, and creatives / directors to uncover a wider scope of possibilities for their ideas.
We get this. It is what we do.
Like everyone, we can be reactive to an existing brief and to a short deadline, but we prefer to be proactive.
Our strength is in helping you to develop your music brief at the early stages and seeing it through to completion, whatever twists and turns may happen along the way….
We're independent! As a creative music agency we value our independence above all else. It enables us to work without restrictions and gives our clients confidence that we are prioritising their creative and not our own musicians, catalogues or other interests. We don't represent labels or publishers and we don't have in-house composers so we are free to put together the best people and playlists for YOUR project.
Creative Research
We believe the most important things in the often fickle world of music research are flexibility, resourcefulness and patience.
Our resources stretch far and wide. As well as close contacts at all major and most independent record labels and publishers we also have specialist music researchers working on a project by project basis so no stone is left unturned.
We carry out completely independent music research. By remaining unaffiliated to any music catalogues we can truly prioritise the creative process and ensure that the only tracks you receive are the right ones for the film.
We also work closely with all (decent) production music libraries and have in-depth knowledge of their catalogues so we can take away the pain of trawling through 100's of awful tracks to find something that can stand out and hold its own against commercial copyrights.
We have found (and licensed) commercial music for Lexus, EasyJet, BMW, Nokia, Virgin Media, O2, Guinness, Nike, Mercedes, NFL, VW, Vodafone, Post Office... (blah blah)
...and unsigned / pre-cleared / library tracks for Nike, Ford, Tom Ford, EA Sports, Sky, State Farm, Diageo, Qatar Airways, Maybelline and 100's more
Bespoke Composition & Sound Design
We don’t have in-house composers so there’s no creative compromise.
The team you get is always the right one for the job. Hollywood film composers with Royal Philharmonia string sections, fresh young talent in a London project studio, virtuoso musicians, commercial vocalists, up and coming bands, children's choirs and world class producers and engineers. We put the best people available on your project and produce it to completion.
We have a constantly evolving black book of independent composers, producers, sound designers, orchestrators, musicians and vocalists, carefully selected and managed from our London office on a job by job basis. All have the talent and experience to deliver the highest quality work in the pressured environments of advertising, TV and film.
We have composed music for Nike, Jaguar/Land Rover, McLaren, BMW, Carphone Warehouse, Playstation, Electronic Arts, Persil, Libratone, Huawei, Saga, Plusnet, Just Eat, FIFA and many many more.
We also work with a network of award winning sound designers who have collaborated with us on work for Jaguar, Need For Speed and BMW amongst others.
Re-records
Re-records and cover versions can be an exciting way to re-imagine a song...
...in a way that suits the creative or lends itself to the brand's identity better than the original recording. There are multiple disciplines here, from recreating a song sympathetic to the original recording but in a more modern style with contemporary production techniques, to completely reimagining the song and producing it a different style. We handle the creative brief, the recording process and the publishing rights.
We have produced, sourced and licensed re-records for Citroen, Plusnet, Comfort, Greggs, Head and more.
Licensing & Rights Management
The legal side of synchronisation is a key area of our expertise. We have many years experience negotiating and executing music licences and artist agreements in the context of audio visual production and all other brand related activities.
We take pride in anticipating and avoiding all the potential pitfalls of music rights management in multimedia, while negotiating favourable deals for all parties.
Consulting on, and executing, all aspects of music licensing is a fundamental part of our client service throughout the creative process. We have negotiated and executed global licences for brands including Easyjet, Lexus, Nokia, Nike, Mercedes, Playstation, XBox, Electronic Arts, All Saints, Rankin and many many more.
We also provide independent consultation on music licensing and rights management even if we are not involved in creative production on a job so give us a call if you ever need advice, usage quotes, or rescuing from someone else's mistake.
Sound Services
- For complete sound services please visit our pioneering audio post production company Virtual Sound
VS is an exciting new audio post-production model for a new era of content production. We produce impeccable sound and deliver it straight to your inbox, while you get on with the rest of the production.
We are a carefully curated network of audio producers, VO agents/artists, studios, engineers, sound designers... managed by our experienced production team from our bases in London and Barcelona, and hosted in the ether to create a virtual facility that challenges the concept of a traditional post-house.
We have spent many years with our advertising clients in Soho post facilities, and while we also (very much) like to order sushi and coffee from a comfy sofa…
...today’s media production landscape requires a more affordable and flexible audio post service.
Our production team have many years of on-the-job experience project managing audio workflow in the advertising and brand space so you always know the production will be handled with efficiency and expertise. We will handle ALL aspects of your audio recording and mixing and send you one simple invoice including usage where required. We will…book studios, find and book VO artists, negotiate usage, advise on more creative sfx and sound design, mix and deliver your audio for any media format and manage the whole process to completion. Fast.
SO...If you like the idea of a reduced workload and premium quality audio on a limited budget, we are designed and built for you.
