TBWA\ has its origins in Paris. And Switzerland in its DNA.
Because the W comes from a Zug lyricist, one of the four founders of TBWA\, Uli Wiesendanger. Together with Tragos, Bonnange and Airoldi, they founded a global network that would operate as globally as its customers. With success. Since 1970, TBWA\Worldwide has grown to almost 12000 employees and over 300 offices in 97 countries. According to Fast Company, we are one of the Most Innovative Companies and Ad Age has crowned us Network of the Year for the last two years. We have been in Switzerland since 1998, where we are one of the leading creative agencies.