According to the World Advertising Research Centre, "the most effective ads, all over the world, no longer look like ads. The top campaigns frequently used fame-building tactics, often built on a highly PR-able idea, with media in support; sociability, spin, salience, and spectacle."
We’re an independent creative studio with a vision to set a new benchmark in earned and non-traditional creativity.
Founded by Laura Aldington, Simone Gupta, and Jon Austin, our mission is to partner with brands who share our belief that to be effective, they need to entertain more than interrupt; lean into popular culture and not compete with it; outsmart when they can’t outspend, and make people want things by making things they actually want.
We combine disciplined brand strategy, earned expertise, creativity that thrives where our audiences do, and a new and different operating model.
Contact us at hello@supermassivestudio.com.
