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Group745
Group745
Group745
Group745
Group745
Group745
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Group745

Southpaw

Advertising Agency

Royal Tunbridge Wells, UK
About

We’ll fight your corner! A strategic creative agency for challenger brands that want to outsmart the crowd. Fiercely Integrated. Our name comes from boxing. It means left hander or ‘unorthodox’. Southpaws are a rare breed and often turn up as the underdog, so we bring a challenger mindset to your brand from the outset. But, we don't just believe in fighting hard, to truly outperform the competition you need to fight smart. And for that you need: INSIGHT, FORESIGHT and CREATIVE FIREPOWER.

INSIGHT: Our bespoke neuro/behavioural strategy tool creates detailed consumer insights at pace, allowing us to generate a unique emotional ‘Neuromap’ of your target audience.

FORESIGHT: We use your audience’s ‘Neuromap’ to analyse, predict and influence their behaviour, pin-pointing a true consumer centric response that helps you outmanoeuvre rather than outspend the competition.

CREATIVE FIREPOWER: Creativity is our strongest weapon, so we never hold back. Anything we present back to a client must first pass four tests: Is it BOLD enough? Does it DISRUPT the category? Is it CHALLENGING the norm? Does it create a positive EMOTION?

Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale.





Specialities

Strategy

  • Comms Strategy
  • Brand Strategy
  • Data Strategy
  • Media Strategy 
  • Content Strategy


Creative

  • Idea Generation
  • Brand Storytelling
  • Tech Innovation
  • Creative Media


Execution

  • Copywriting
  • Art Direction
  • Film Production
  • Design
  • Development
  • Artwork
  • Digital
  • Social Activation
  • Social Community Management
  • Influencer strategy


Clients

E.L.F. Beauty

UNICEF

Honda Motor Europe - Power Products

Honda Motor Europe - Marine

Brown Forman - Benriach

Brown Forman - Chambord

Brown Forman - Glendronach

Brown Forman - The Glenglassaugh

Brown Forman - Slane

Brown Forman - Fords Gin

PZ Cussons

Estrella Galicia

Zip Water

Propstore





Contact
Company Type
Advertising Agency
Associations
IPA (UK)
Contacts
Laura Wood
Business Development Lead
laura.wood@southpawagency.com
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