Showpony

Showpony is an independent national network of deliberately smaller, highly experienced teams. ‘Small’ keeps us close to our clients and being a network means we can tap into a bigger pool of talent whenever we need to.

Full Service

Strategy, Brand, Media, Creative, Visual Identity, Film, Digital, Social, Web Development

Showpony is a full service agency, offering strategy, creative, visual identity, production, digital, social, website development, and media planning and buying. 

That’s a team of switched-on people all working off the same page – immediately collaborating to deliver a bespoke, integrated response designed to nail objectives, optimise effectiveness and deliver value across all channels. One brief for one definitive response. 

 That said, it’s a shopping list too, so we’re more than happy for clients to pick and choose the specific services they need.

Strategy

Brand Strategy, Campaign Strategy, Workshops, Research, Stakeholder Engagement, Competitor Analysis, Customer Journey Mapping, Segmentation, Messaging Matrix, Comms Planning, Campaign Evaluation 

Strategy is the plan to reach the objective given the constraints and resources. For us, it starts with building a thorough understanding of all of the points of view surrounding the objective and the way an audience perceives its value, versus the cost of achieving it. 

 To gain that understanding our strategists deep dive into a pool of data generated through our media tools, subscription insight services, online databases and the client’s strategic plans and literature. The outcome is a series of consumer, cultural and product/service insights that inform everything from creative ideation through to media selection.

 With us it doesn't matter if it’s an international brand or a local startup, if we’re working on something, there’s a considered strategy behind it.

Brand

Strategy, Brand Position, Brand Purpose, Brand Values, Brand Story, Brand Architecture, Distinctive Brand Assets, Visual Identity and Tone of Voice

We create and revitalise brands using a proven methodology called ‘Spotlight’. It’s adaptable and scalable. Engagement can be one-on-one or incorporate every tier of management, from the boardroom to the warehouse.

Spotlight has helped rejuvenate AFL clubs, reposition national financial institutions and launch international beer brands by providing them with a deeper understanding of their brand promise and mapping out the actions needed to build that promise into a reputation.

Media

National Media Strategy, Negotiation, Planning & Buying across traditional and digital channels, Reporting, A/B Testing, SEM

For a campaign to be truly effective, media and creative need to work together. That’s why our media and the creative briefs are one and the same, to ensure that the right idea connects with the right audience at the right time. 

With decades of experience and access to a host of research tools, our media team provide expert data lead planning and bespoke strategy development shaped by consumer insight.

From negotiation and buying through to implementation and monitoring across traditional and digital channels, we’re all about maximising reach, impact and value.

Creative

Ideation, Copywriting, Art Direction, Design, Music, Implementation/Roll Out, Production

For 29 years, Showpony has generated ideas that surprise and delight consumers. Our work has consistently been awarded locally and internationally for its originality, impact, and creativity. That’s because we don’t treat creativity as something inexplicable or ethereal. It’s what our agency was built on, and is what continues to drive us today.

Over the years we’ve learned that the closer clients are to the creative process, the better the outcomes. We want our clients to be true creative partners, evaluating and shaping ideas together.