Unorthodox & Effective
Rick Barry is ditching the traditional agency model and bringing makers and marketers closer together. We curate a team of unlikeminded specialist talent bespoke for each and every project. Replacing quantity with quality, dogma with experience, and cut-throat with kindness, we have a fearless focus on making what works.
Founded by Hugh and Alex, a strategy and creative team with a combined forty years building some of the most iconic brands in Australia, the US and Europe. Their work has helped propel ALDI to Australia's most trusted brand, boosted visitation to Tasmania by 30%, and grown Telstra's brand value by $3.7bn.