Rethink is one of the world’s leading strategic and creative independent agencies that relentlessly pursues work the world talks about. Founded in 1999, Rethink has expanded its footprint with offices in New York, Toronto, Vancouver, and Montreal. Rethink is fiercely independent and owner-operated.
Known for its creativity and effectiveness, Rethink has been named Independent Agency of the Year at nearly every major international award show, including Cannes Lions, The One Show, The Clios, London International Awards, and The ANDYs. In 2024, Rethink was honored as Cannes Lions Independent Agency and Network of the Year, and holds the #1 spot on WARC’s Global Independent Agency ranking and The Drum World Creative Rankings.
Celebrating its 25th anniversary in 2024, Rethink is a global creative shop, partnering with industry leaders like Kraft Heinz, Molson Coors, and IKEA. As an independent agency, Rethink is able to put people ahead of profit, hire relentless Rethinkers, and partner with clients who share its vision of creating career-defining work.
We’re a full-service ideas agency that partners with the world’s biggest brands. Providing 360° campaigns, strategy, design, digital, production, and public relations.
Rethink is more than a one-word business model. It’s how we choose to view the world. Our vision is to change this industry for the better by setting the standard. We know that by doing this, we will inspire more believers who can help us along the way. We can only achieve our vision if we focus on what we value most:
Lead with respect
Be relentless
Pursue what’s rewarding
Act with responsibility
Rethinking changes everything. It’s how we see the world. Which is why we’re constantly rethinking what’s been done in pursuit of setting the standard for the industry. We’re a creative ideas agency that relentlessly pursues work the world talks about. Rethink is fiercely independent and owner-operated, meaning we can work with the people and brands we believe in.
We Believe: One Word Changes Everything.®
Our Superpower: Developing powerful brand platforms with cultural fluency. We achieve this by supercharging our relationship. The relationships we create lead to People (marketers and Rethinkers) doing the best work of their career.
