Observatory is a collaborative team of creative and strategic experts working from offices in Los Angeles and New York. Formerly CAA Marketing, Observatory is a joint venture between Creative Artists Agency and Stagwell Media. Observatory brings together the worlds of marketing, advertising, consulting and entertainment.  CAA provides upstream entertainment intelligence and relationships to help Observatory create brand platforms and campaigns that engage consumers rather than distract them.  Stagwell's network provides data-rich consumer insights and analytics to help our clients uncover opportunities and measure success.   Observatory is an agency built for the content era.