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Minus L

Production Company

New York, USA
About

Minus L approaches traditional and emerging media with a consistent yet adaptable workflow, our projects fuse the immediacy of modern media with elevated production values.


As creative production partners, we utilize a nimble and strategic team backed with seasoned expertise on and off the set. We focus our cultural curiosity and solutions-driven mentality on exceeding client expectations and delivering content to leverage across multiple platforms.

Specialities

Minus L develops and produces content for brands, agencies and internal marketing teams, from ideation to asset delivery. 

Areas of expertise include campaign development, scripting, casting, location scouting, talent negotiations and contracts, scheduling, production, asset management, editorial, and social deliverables.


Clients

CNN Creative Marketing 

Turner Classic Movies

Blistex

CYLNDR

The Foundry 

Mindshare Entertainment

BMW

21 Grams

Breitling

American Heart Association

Dewalt

Castrol 

Kroger

Civic

A&E Networks 

Awards
The Global Entertainment Marketing Academy of Arts & Science, 2024
Hot Spots
Campaign: CNN Follow the Facts

Promax Awards, 2021
Gold in Directing
CNN Worldwide
CNN New Year's Eve 2020
Spot Name: "2021 Might Not Suck"

AFI DOCS, June 2018
Spotlight Screening
Feature Documentary:  Tough Guys
(Showtime Networks)

Cannes Lions International Festival, June 2013
Silver Branded Entertainment Lion
PepsiMax Uncle Drew 
Agency: The Marketing Arm


Contact
Company Type
Production Company
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