Our creative thinking is regularly recognised for its ability to influence. It has won us numerous awards and changed behaviours all over the world. Creative isn’t just a label, a team or an output, it’s a means to an end, something woven into our agency culture and guiding everything we do from strategic planning to business solutions to communication.
The health arena is grounded in science. At McCann Health everything we do and say is based on the science behind the brand – whether we’re communicating an important message in Oncology, consumer health or public health, science drives that conversation. But being experts in the communication of health and wellness means we understand it’s not just what we say, but how we say it, that drives change.
When you connect with McCann Health you also reach our partners across McCann Worldgroup. We access the expertise of agencies like Weber Shandwick for PR, Universal McCann for Media and Momentum for experiential marketing. Through this you can connect with a wealth of knowledge in the communications arena.
Being connected is not just about connecting with each other. We believe being connected means connecting to our clients, to healthcare professionals, to consumers, patient and carers as well as to general public.
Globally, regionally, locally – the conversations are everywhere.
Whether your business is nutrition, prescription treatments, complementary therapy or animal health, if your focus is health, we can help. We’ll connect with your markets to uncover powerful insights that ensure we create the most robust platform for your business needs.
All of our agencies are homes to industry-leading talent. That talent drives our disciplines. Whether your business needs mean you tap into only one of our discipline services, or if your needs require a more integrated, comprehensive approach, you can be sure our connections will bring an added dimension to the offer.
Our disciplines include:
Strategic planning, brand positioning, competitor mapping, customer insight, brand essence development, medical strategy, creative conceptual development, design, production, asset management.
The channels we use to convey strategic and creative thinking cover a multitude of options. Each one is chosen for its potential reach and according to the business issue at hand. Our Strategic Planners work hard to develop tactical plans with our clients that maximise the realisation of the brand strategy. Our experience reaches across various communication channels including:
Rep-driven, digital & social media, symposia, events, ambient, video, direct mail, meetings, global to local transcreation, congress, TV, press, radio.