Who are Lickd?
Lickd is here to unlock the power of music for brands, creators, and anyone making content in today’s attention economy. Originally built to help YouTubers legally use mainstream music without fear of copyright strikes, we’ve grown into a platform that empowers both creators and brands to license the music audiences actually care about.
Our roots are deep in the creator economy, but our sights are set on something bigger: making high-impact, legal music licensing simple, affordable, and scalable for everyone – from solo creators to global brands.
Whether you're a business looking to elevate your social content, an agency producing for clients, or a creator trying to stand out, Lickd gives you access to real, mainstream music that drives engagement and brand recall. In a world where 91% of top-trending tracks on short-form social are copyrighted, stock just doesn't cut it anymore.
Backed by decades of music industry expertise and a passionate team in London, we’re bridging the gap between the music industry and modern content creation – legally, ethically, and with a bit of swagger.
What We Do
Lickd makes it simple, legal, and affordable for brands, agencies, and production companies to license mainstream music for branded social content and more.
Our automated platform streamlines the licensing process, giving you instant access to commercially released tracks backed by deals with major rights holders. Whether you're producing short-form videos for TikTok, Instagram, or YouTube, we help you cut through the complexity and get the rights you need - fast.
Why does it matter? Because mainstream music drives results:
68% of TikTok users have better brand recall when brands use music they like
Branded content is 96% more likely to be remembered when it aligns with a listener’s identity
And 91% of trending tracks on social platforms are copyrighted mainstream songs
Stock music just doesn’t cut it anymore. But social platforms can’t grant you the rights to use mainstream tracks - and many brands have already faced legal consequences.
That’s where Lickd comes in.
Our platform is built on 40+ years of collective experience in sync licensing. We’ve done the hard work with labels and publishers so you don’t have to, letting you license real music at the speed of content.
Need something more bespoke? For larger campaigns or custom usages, our team can also negotiate directly with rights holders to secure one-off or extended rights tailored to your needs.
Whether you're scaling branded content or planning a hero campaign, Lickd is your trusted partner for music that moves people - and drives results.
Boohoo 'The Vault' Winter Campaign
Type: Bespoke Music Clearance
Type: Music Licenced via Platform
Type: Music Licenced via Platform
Type: Music Licenced via Platform
Type: Music Licenced via Platform
