Involved Media

​TMX (Targeting Precision)

The ESG data provider market is highly competitive, with established players like Bloomberg dominating the space. TSX sought to increase awareness of its Datalinx ESG data offering while generating leads—an area where past paid media efforts had fallen short. Involved Media prioritized strategic and innovative solutions to overcome this challenge. A full-funnel campaign was developed to cut through the clutter of B2B messaging, leveraging social, search, direct, and CTV channels to engage key decision-makers. The results were significant: within the first two months, the campaign generated 11 leads—the first ever from paid media for this business line. LinkedIn emerged as the primary driver of leads, complementing awareness and interest from other channels, while paid search became the #1 driver of site traffic, yielding engagement times twice as high as other sources.

Rustoleum X Stingray (Media Solutions That Drive Action)

As the brand launched in Walmart locations, it faced a challenge: limited awareness that Walmart sold paint and only a traditional 30-second video spot to work with. The goal was to efficiently drive awareness while educating consumers about Walmart as a destination for paint. Involved Media tackled this with a retail audio campaign played directly in Walmart stores, engaging shoppers and positioning Rust-Oleum as the go-to brand for DIY needs. The campaign delivered 5.7 million impressions through targeted retail audio placements, securing an 8% share of voice within Walmart’s network. It also drove a 32% lift in purchase consideration, translating into increased sales, as confirmed by client data. Additionally, a brand lift study provided valuable insights that supported client discussions with Walmart regarding paint aisle awareness.

Rustoleum X Roku (Holistic Video Planning)

In its second year in the Canadian market, Colour Spark aimed to break into the competitive DIY space and establish itself within the premium home décor category. To achieve this, a holistic video strategy was developed to maximize audience reach while driving meaningful engagement. Involved Media implemented a comprehensive TV/CTV strategy, ensuring Colour Spark's presence across big screens while going beyond traditional reach and frequency metrics. A key component was an innovative partnership with Roku, featuring a content guide that invited users to explore the brand’s colours through a Room Visualizer. The campaign exceeded all of Roku’s DIY benchmarks, delivering a 9% incremental reach (vs. a 3% benchmark), a 12% engagement rate (vs. 9% benchmark), and a 98.4% completion rate (vs. 95% benchmark), reinforcing both the effectiveness of the strategy and the relevance of the content.

​Melitta (Business Partner)

Faced with year-over-year declining sales in the highly competitive coffee category, our client needed to assess the impact of paid advertising on retail sales and its potential to reverse the trend. Involved Media leveraged its Media MixModelling tool to analyze three years of sales data, mapping declines against media spend and cross-referencing it with Google Analytics insights. By evaluating paid media tactics alongside retail distribution and other key business factors, we provided a comprehensive view of the challenge. The analysis revealed that while media spending positively influenced sales, its impact was constrained by scale and duration. Additionally, key insights uncovered product listing and distribution issues that contributed to the sales decline, equipping the client with actionable data to inform future strategies.