Howl

Many marketing professionals, advertising creatives and even composers don't know how to talk about music, and as a result don’t know how to fully utilize the sound spectrum as a communication tool. But it is actually very well possible to discuss music without having to know music theory or resort to personal taste. Music at all times has meaning, meaning that is equally clear and as hard as a ‘film’,  a ‘social strategy’ or a ‘pay off’. 

Humans intrinsically understand this meaning, without consciously being aware of it. But as soon as you are aware of the cultural context of a song, a genre or a drum break, you can apply that meaning as a communication tool. That’s why at Howl we don’t talk about music, when we talk about music. 

At Howl we deliver consultancy about one of the strongest brand assets you never fully utilized. We change music from an afterthought and a balancing item on your production budget into a ginormous brand asset. We facilitate conversations, make processes more concrete, fun, transparent and more efficient in order to truly make music add meaningfulness to your campaign and brand.