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Group745
Group745
Group745
Group745
Group745
Group745
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Group745
About
‘We’re turning customers into fans’ 

Born in Shoreditch, London, in 2004 by a majority-female founded team, our name Household comes from the idea that we should be a place where people want to spend time, just like the brands we work with.

Fast forward to 2023, ‘Fame, Fans and Fortune’ is how we create holistic and lasting impact, unlock brand equity, and emotionally connect with communities for greater lifetime value.

Working with the most exciting brands in the world, our sweet spot is where entertainment, retail and hospitality intersect to meet more customer needs – innovating the big ideas that ensure fortunes for brand and businesses, people and planet.

We believe that diverse minds create breakthrough ideas, so we don’t just collaborate with brands, we bring their fans along for the ride too.  Together we continually create better outcomes now, and for the future. 

Our Active Brand Model and customer insight research tool emotiveye™, enables us to deep dive into the needs and expectations of hyper-engaged audiences we identify as the Participation Generation – and the future fans of brands. 

From innovating and designing the Amazon Treasure Truck – co-holding the Inventors Patent, to creating the first official Harry Potter Flagship New York for Warner Bros. Discovery – we are defining and designing the future of brands and how they connect with customers in both physical and digital worlds to shape culture, communities, commercial success – and create positive impact. 

Come visit us in our Shoreditch London studio and step into Room X, our VR demo experience – an in-beta ‘participation’ project with global hotel group PPHE for the art’otel brand.  

We’d love to see you. 
Specialities
Research and Insight 
powered by emotiveye™

  • Sector, business and customer insight
  • Workshop creation and facilitation
  • Trend insight and innovation
emotiveye™ 
  • Dear diary real-time research
  • Global benchmark vision
  • Retail and experience safari guides
Brand and Experience Strategy 
  • Insight-led customer mindset creation
  • Brand experience platform definition
  • Experience journey planning
  • Ideation and innovation mapping
  • UX and content strategy
  • Technical audit and discovery
  • Design of executive presentations to facilitate investment
Brand Proposition Naming and Brand Identity 
  • Brand strategy, vision, attributes and behaviours
  • Brand expression and visual personality
  • Visual identity and system (2D and 3D visualisation)
  • Naming strategy and system
  • Brand communications and campaigns
  • Brand assets, branded materials
  • Packaging concepts
  • Video and motion graphics design
  • Brand guidelines and playbook
Brand Experience Design and Development 
  • Experience design concepts and formats
  • Experience and retail comms design
  • Customer journey creation
  • Environment format, layout and flow
  • Experience guidelines and playbook
  • UX and UI design for digital touchpoints
  • Integrated digital experiences and planning
  • Design intent, artwork and production
  • Prototyping, testing and launch
  • Adaptive format design
Contact
Company Type
Branding and Marketing Agency
Associations
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