Started as a traditional strategic communications firm focused on market research inputs and public relations output, SJR pivoted early and became a first mover in the world of digital content.
Experimenting with our own “Infrastructurist” blog, we realized the power of original content to engage audience and drive conversation with key stakeholders. And we proved the concept with GE, transforming their traditional corporate blog, GE Reports, building out new owned content hubs and sharing material across social and other media platforms.
With more experienced, in-house journalists than most traditional newsrooms, dozens of clients, hundreds of sites, thousands of pieces of content, and dare we say millions of social posts later, we’ve never looked back. And with two Content Marketing Agency of the year awards, we’re still the original, and still the best at what we do.
BRAND NARRATIVES
The beating heart of any business. From origin story to mission and vision, core messaging to market positioning, we bring your brand to life.
DIGITAL / CONTENT STRATEGY
Full-funnel, multi-platform strategies help clients beat objectives by meeting the right audience with the right content at the right time.
ALWAYS ON CONTENT CREATION
We live in an always on world, but always on doesn’t always mean more. We create content – from brand to demand – with intention and velocity.
CREATIVE DIRECTION & DESIGN
Today’s platforms demand thumb-stopping visuals, so we create ownable Visual Vocabularies that resonate across all mediums for our clients.
MULTIMEDIA PRODUCTION
We conceive and create engaging multimedia material from six second videos to long form podcasts whether docu-style or highly produced.
SOCIAL MEDIA STRATEGY & CONTENT
Our social meets the moment – on culture, on trend, on time – across channel, subject and audience, from listening to community management.
THOUGHT LEADERSHIP
Whether perspective, expertise or IP, your business has wisdom to share and leaders to humanize. We do it with speeches, events, social, etc.
INSIGHTS & ANALYTICS
From front end insights that help storytelling own the white space to back-end analytics that optimize and improve -- we’re data evangelists.
NEWSROOMS & MICROSITES
We believe in the power of Newsrooms and Microsites and our web development team ensures the user experience meets the mission.
