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Forsman & Bodenfors New York

Forsman & Bodenfors New York

Advertising Agency

160 Varick Street New York, NY


New York, USA

Telephone: 212.633.0080







Forsman & Bodenfors is a global creative collective working to unlock the power of creativity through collaboration and build the most human and iconic brands and businesses in the world.

Forsman & Bodenfors was founded in 1986 in Sweden with the vision of creating world-class communications for its clients. Twenty years after its founding, the agency joined the MDC Partners family. In 2018, Forsman & Bodenors joined forces with MDC’s New York-headquartered global creative agency, KBS, to form what is now a global creative collective under the Forsman & Bodenfors name. 

Designed to bring a collaborative way of working creatively around the world, the global Forsman and Bodenfors collective brings together the industry’s most innovative talent, combining the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise.


At Forsman & Bodenfors New York, modernize companies, not just brands. It is very important to us that we are actually changing an entire business: modernized to thrive in a tech-driven culture. Modernization is the crux of this and what we believe everyone has to think about today. Almost every category has been radically disrupted by technology, which directly influences how consumers behave. Therefore a lot of our existing and new clients come to us to help them catch up to where consumers are being taken by technology. We ensure that your brands have a purpose relevant to today and follow that up with truly compelling ideas that can live in today's fluid and fragmented media. 


Ad Council: AdoptUSKids

American Express: Small Merchants, Platinum, Centurion, Gold, Green, Open Card

Boar's Head Provisions: Boar's Head

Dean Foods: DairyPure, TruMoo, Caribou Iced Coffee, Uncle Matt’s Organic, Mayfield, Dean’s Country Fresh, Steve’s ice cream

Diageo: Seagrams 7

Hyatt: World of Hyatt

Windstream Communications: Windstream