The European Association of Communications
Agencies (EACA) represents more than 2 500 communications agencies and agency
associations from 30 European countries that directly employ more than 120 000
people. EACA members include advertising, media, digital, branding and PR
agencies. They create and place adverts and develop brand-building
campaigns. EACA promotes honest, effective advertising, high professional
standards and awareness of the contribution of advertising in a free market
economy and encourages close co-operation between agencies, advertisers and
media in European advertising bodies. EACA works closely with EU institutions
to ensure freedom to advertise responsibly and creatively.
