For over 120 years, Dentsu has been a champion of meaningful progress – helping brands predict and plan for disruptive future opportunities. And since the 1964 Tokyo Olympics, we’ve pioneered the commercialization of premium sports properties worldwide.
In 2021, Dentsu Sports International (DSI) was launched with the sole purpose of connecting brands and properties to fans of sports. Today, we’re a gateway for our clients, linking the world of sports and its fans from East to West
