Building a brand has never been tougher. Change is now exponential. Categories rise and vanish overnight. Competition emerges from every direction. Attention is fragmented, and fame fades faster than ever. We’re a new kind of partner, designed for this reality.
We do things differently.
We are Defiant.
We build custom teams in-house or around projects. A handpicked blend of big agency minds & cutting-edge entertainment and innovation specialists. Our talent has won BAFTAs and Cannes Lions, launched hit entertainment IPs, forged iconic brand partnerships, and become famous creators with millions of followers in their own right.
Current includes Beavertown Brewery, Heinken, Clipper Teas, Bella Italia, Senheisser and many more.
Fame is the biggest driver of brand value, yet few ever achieve it. We are a consultancy that helps brands create exponential fame & value growth.
UNFAIR COMPETITIVE ADVANTAGE
The most valuable brands play by their own rules & disrupt categories. We work with Founders, CEOs & CMOs to achieve this and unlock an unfair competitive advantage for their company.
Go-to-market strategy
Category positioning
Consumer analysis
Cultural trends
GROW VALUE BY GROWING MEANING
The most valuable brands have real meaning in the world, a north star that guides everything they do. We work with Founders, CEOs & CMOs to think more broadly, and long-term, than the day-to-day often allows.
Brand purpose
Brand positioning
Brand Measurement & Effectiveness
GROW FAME TO GROW VALUE
Fame is the biggest driver of brand value. We work with Founders, CEOs & CMOs to build long-term creative platforms that unlock fame & growth.
Creative platforms
Creative campaigns
Production
Brand identity & design
